How to Make a Holiday Let Successful (UK Guide for Owners)

Running a profitable holiday let in the UK is about far more than owning a beautiful property. To succeed in today’s competitive market, owners must combine strong design, smart pricing, guest experience, and data-led decision making.

Whether you’re just starting out or looking to improve an existing holiday cottage, this Best of Suffolk guide explains exactly how to make a holiday let successful in 2026 and beyond.

Our Key findings

• Our latest survey reveals that 53% of Brits plan to go on multiple short UK staycations in 2025.
• We’ve seen a 60% surge in searches for pet-friendly holidays. Properties accommodating pets typically result in 17% more revenue per year.
• 32% – 32% of guests consider a property’s garden or outdoor space when booking a holiday.
• 27% – 27% of guests consider strong Wi-Fi or technology when booking, which can increase owners’ earnings by 26% annually.
• Luxury amenities like a hot tub can boost a property’s annual earning potential by an average of 37%.

Bookings and Partners

We not only provide our owners with expert advice to boost bookings, but also have robust marketing strategies to help secure bookings and enhance online visibility. How did we secure bookings for our properties?

• The Sykes Holiday Cottage website, featuring Best of Suffolk properties, drew over 46 million visitors in 2023 .2024.
• Our dominance in Google search results includes a 43.7% market share among the top four industry competitors.
• The Sykes Cottages brand is growing, with over 3.3 million searches in the last 12 months.
• In 2023 / 2024, we invested £35 million in marketing, with unrivalled national and local marketing coverage.

With over 700 partner sites, like Airbnb and Booking.com, we give owners the very best opportunity to be seen across multiple websites and platforms.

Could your holiday let be more successful with Best of Suffolk?

Our experienced team will walk you through our advice for holiday letting success. We can provide support and services through our local team based in Suffolk and create a bespoke income projection for you.

Download your free owner pack here.

To book a no-obligation, free income forecast call 01728 440986 or email pno@bestofsuffolk.co.uk.