Naomi and Alex Tarry founded Best of Suffolk in 2006, with six properties, on a mission to bring the standards of boutique hotels to self-catering accommodation. The team have successfully grown our award winning business year-on-year and now represent over 380 stylish places to stay in Suffolk.
All of us at Best of Suffolk are proud of what we’ve achieved – creating a thriving business by bringing boutique standards to holiday letting and focusing on achieving the highest levels of customer service.
Back in the early days, a wooden seagull called Morris adorned the fireplace of Aldeburgh Cottage, Best of Suffolk’s very first holiday cottage, he soon became recognised as a symbol of our company, standing for luxury holiday accommodation in Suffolk.
From the beginning, Best of Suffolk has stood for consistently high standards and stylish properties. Before any property is launched, we ensure that every one of our properties will delight our guests and reach our brand standards, including, an agreed contents list, crisp cotton linen and oversized bath towels – underlining our commitment to delighting our guests, enabling them to have outstanding holidays.
Growing rapidly since 2006, the team’s commitment to listening to the needs of our guests and offering them the very best in stylish, well-appointed properties remains our number one priority!
NAOMI TARRY – DIRECTOR AND CO-FOUNDER
Naomi and Alex Tarry set up Best of Suffolk in 2006, driven by a passion to bring the standards and experience of a boutique hotel to self-catering. Naomi is a former Institute of Directors East of England Businesswoman of the Year.
Before launching Best of Suffolk, Naomi established her career in Press and Publicity, working at the BBC over six years, promoting TV and radio programmes, including working with the BBC Natural History unit and Sir David Attenborough to promote BBC One series The Life of Mammals. Prior to this, she worked as a Senior Press Officer for the Government, under the Blair administration, as well as in the Private Offices of various Government Ministers, including the position of Assistant Private Secretary to the Schools Minister Estelle Morris.
Naomi says “What I love most about working at Best of Suffolk is reading through the fantastic feedback that we receive from our guests – for me it means it’s a job well done.”
When she’s not at work, Naomi enjoys walking and cycling with her husband Alex and their Jack Russell ‘Rosie’. She also enjoys getting involved in community activities and is a former Chairman of the Aldeburgh Business Association, where she galvanised the business community to help Aldeburgh become the amazing place that it is today.
ALEX TARRY – DIRECTOR AND CO-FOUNDER
Having grown up near the Suffolk coast, Alex studied economics at Loughborough University where he met Naomi, with whom he swiftly started in business, buying and letting student houses. Since then, Alex has pursued a professional career in London undertaking a variety of marketing and sales roles with NatWest and BT. Naomi and Alex married in 1996 and now live in Aldeburgh on the Suffolk coast.
Along with Naomi, Alex runs Best of Suffolk with their wonderful team, focusing on developing the Best of Suffolk brand, property recruitment and advising clients, as well as dreaming up exciting new directions in which to take the business.
When not at work Alex enjoys charity cycle rides and raising money for the Best of Suffolk Fund, with his charitable banger rallies – taking him to 27 countries in the last 2 years and of course he’s always renovating historic houses, creating wonderful holiday cottages in the process!
Meet the team
Tim Ripman - Head of Operations
Leads, motivates, listens to and praises the team. Oversees the client portfolio, focusing on performance and retention. Manages guest satisfaction, experience, service and consistency of quality.
Your go-to for: Anything and everything operational, marginal gains and Best of Suffolk related.
Annette Mason-Gordon - Business Development Manager
Proactively and reactively generates bookings through account management with property owners. Sources and manages corporate opportunities to maximise booking potential. Generates enquiries through outbound sales activity and work with the team to hit all targets, including bookings, conversion rate, charity pound and customer service.
Your go-to for: Advice on maximising the income for your property.
Matthew Piercy - Sales Manager
Recruits the very best properties for our ever growing Best of Suffolk portfolio. Understands the objectives of our owners and helps achieve them.
Your go-to for: All things property; from an informal chat to understand what your property can do for you to discussing various the strategies on how to maximise the income from your property.
Leah Cook - Administration Executive
Supports the Customer Service team for owners and guests and alike. Supports the Sales team with guest bookings. Manages arrival details, welcome files and linen orders; from our lovely property owners, for our lovely guests!
Your go-to for: General office, customer and guest support.
Claire Pegg - Finance Manager
Proactive performance strategy, analysis and reporting. Continuous improvement of processes and systems. Company accounts administration.
Your go-to for: Facts and figures.
Rebecca Keeble - Customer Service Manager
Responsible for maintaining and improving guest satisfaction, the quality of properties and the highest housekeeping standards. Responds to professionally and actions the few negative reviews on review websites.
Your go-to for: All things customer service, including guest feedback, assistance with maintenance and quality control and managing housekeepers.
Abi Charter - Marketing Manager
Creator of marketing strategy for sales and property recruitment. Author of creative content for email campaigns, blogs, PR and social media. Manager of marketing partners’ relationships.
Your go-to for: PR, social media, blogs, website content and all things marketing!
Becky Alderton - Sales Lead
Comprehensively leading phone, email and Live Chat sales.
Your go-to for: Insight into customer sales, from implementing a special offer to any general booking query.
Hannah Mortimer - Performance and Pricing Lead
Strategically creates success for the property portfolio whilst owning performance as a property champion. Part of the property recruitment team, working closely to ensure that new properties succeed. In charge of the year pricing review for the Best of Suffolk portfolio.
Your go-to for: The performance and pricing of your property.
Nicky Wegner - Customer Service and Sales Executive
Supports the Customer Service Manager with all things customer-orientated, responding to all positive feedback on review websites. Managing compliancy of properties. Leading on proactive, customer-focused outbound campaigns.
Your go-to for: Anything and everything!
Donna Hostler - Property Recruitment Executive
Meets with the owners of prospective holiday lets to provide information and advice on the service that we offer. Works with new owners and manages the launch of their property on the Best of Suffolk website, including photography and descriptive content. Reviews new property performance in order to maximise bookings and income potential during the initial letting period.
Your go-to for: Information on preparing and letting your property.
Iona Taylor - Sales & Marketing Executive
To assist both Sales and Marketing departments, from enquiries to bookings and social media to sponsored events. My main roles include helping with bookings, social media posts and writing blogs.
Your go-to for: Assistance for bookings, enquires and special offers, along with anything social media based.