Naomi and Alex Tarry founded Best of Suffolk in 2006, with six properties, on a mission to bring the standards of boutique hotels to self-catering accommodation. The team have successfully grown our award winning business year-on-year and now represent over 400 stylish places to stay in Suffolk.


Best of Suffolk Team

All of us at Best of Suffolk are proud of what we’ve achieved – creating a thriving business by bringing boutique standards to holiday letting and focusing on achieving the highest levels of customer service.

Back in the early days, a wooden seagull called Morris adorned the fireplace of Aldeburgh Cottage, Best of Suffolk’s very first holiday cottage, he soon became recognised as a symbol of our company, standing for luxury holiday accommodation in Suffolk.

From the beginning, Best of Suffolk has stood for consistently high standards and stylish properties. Before any property is launched, we ensure that every one of our properties will delight our guests and reach our brand standards, including, an agreed contents list, crisp cotton linen and oversized bath towels – underlining our commitment to delighting our guests, enabling them to have outstanding holidays.

Growing rapidly since 2006, the team’s commitment to listening to the needs of our guests and offering them the very best in stylish, well-appointed properties remains our number one priority!


Alex grew up near the Suffolk coast and says he has Suffolk in his blood!  Returning to the county after studying Economics at Loughborough and spending a few years working in the city, he bought Lime Tree Farm, a home for him and Naomi, in 2001.

Always working together, Alex and Naomi established themselves in business soon after they met at university, buying and renovating houses to let to fellow students, helping with the woeful lack of available affordable student accommodation.

Whilst working in a number of marketing and sales roles for large corporates, he continued to pursue his passion of period property development, buying and restoring houses for long term letting, but buying a perfect, but dilapidated cottage on Aldeburgh High St.

Once restored, along with a stable conversion at Lime Tree Farm, Best of Suffolk, along with three brave clients, was born…six properties in total, in 2006.

Outside of work, Alex likes to be active, he has run two marathons for Children in Need, cycles, walks and runs everywhere and with Naomi travels around the UK and world.


Naomi and Alex Tarry set up Best of Suffolk in 2006, driven by a passion to bring the standards and experience of a boutique hotel to self-catering.

The idea came from needing a suitable agency for our first cottage in Aldeburgh, discovering one didn’t exist and deciding we needed to create one!

Before Best of Suffolk, Naomi was at the BBC for over six years, promoting TV and radio programmes, such as Sir David Attenborough’s The Life of Mammals.

Prior to this, she was at the Government, working in the private offices of various Government Ministers, including Assistant Private Secretary to the Schools Minister Estelle Morris.

When she’s not at work, Naomi enjoys running, cycling and travelling with Alex.  In recent years, keen to help others she has started a coaching business to help people fulfil their potential in all aspects of their lives.


Meet the team

Tim Ripman - Head of Operations

Leads, motivates, listens to and praises the team. Oversees the client portfolio, focusing on performance and retention. Manages guest satisfaction, experience, service and consistency of quality.

Your go-to for: Anything and everything operational, marginal gains and Best of Suffolk related.

Claire Pegg - Finance Manager

Proactive performance strategy, analysis and reporting. Continuous improvement of processes and systems. Company accounts administration.

Your go-to for: Facts and figures.

Abi Charter - Marketing Manager

Creator of marketing strategy for sales and property recruitment. Author of creative content for email campaigns, blogs, PR and social media. Manager of marketing partners’ relationships.

Your go-to for: PR, social media, blogs, website content and all things marketing!

Lisa Furneaux - Customer Service Manager

Responsible for maintaining and improving guest satisfaction, the quality of properties and the highest housekeeping standards. Responds to professionally and actions the few negative reviews on review websites.

Your go-to for: All things customer service, including guest feedback, assistance with maintenance and quality control and managing housekeepers.

Becky Alderton - Sales Lead

Comprehensively leading phone, email and Live Chat sales.

Your go-to for: Insight into customer sales, from implementing a special offer to any general booking query.

Hannah Glennon - Performance and Pricing Lead

Strategically creates success for the property portfolio whilst owning performance as a property champion. Part of the property recruitment team, carrying out property photography and launching new properties, along with working closely to ensure that new properties succeed. In charge of the year pricing review for the Best of Suffolk portfolio.

Your go-to for: The performance, pricing and photography of your property, recruitment of new properties.

Julie Hayes - Administration Executive

Provides administrative support for our lovely guests and clients at Best of Suffolk, as well as assisting with customer service.

Your go-to for: Welcome files, customer service and all things admin at Best of Suffolk HQ.


Maia Gillespie - Sales and Administration Executive

Provides support for the reservations team by handling guest enquiries and processing bookings.  Helps provide admin support for the whole office too!

Your go-to for: Reservations, enquiries and admin support.